Welcome to IDNTY:
Athletes for Life

Picture this: It's 2012. I'm fresh out of school and just finished my college football career: Multiple conference championships, Team MVP, school records. But… that day… I had no idea what to do in that gym. As college athletes, we had it all: The gear. The coaching. The programming. The nutrition. But once I graduated — all gone. My teammate James and I thought: "There has to be a better way."

But here's what we got wrong at first: We thought knowing how to lift meant we knew what to do in the weight room. We thought that doing the same programs we did as athletes would be best. We thought "performance" was the same thing as "health." We were dead wrong. Former athletes are a special breed. We can do way more than the average person. But doing the exact same thing as current athletes is not ideal in the "real world." Former athletes don't need the same programming as current athletes. They need something right in the "sweet spot." Something that challenges you, makes you more athletic, scratches the competitive itch. And also something that helps you feel better, focus better, feel healthier.

That realization changed everything about how we thought about TeamBuildr. Instead of focusing solely on competitive athletes the rest of our lives, we were going to build something for anyone who is an athlete at heart — whether they were competing or not. But how?

The answer was IDNTY — the TeamBuildr experience re-imagined only for former athletes.

With IDNTY, you will get FREE access to the best content, programming and community of former competitive athletes in the world, led by the best coaches in the world and designed for those who can do and achieve more.

Once an athlete, always an athlete. IDNTY — Athletes for Life.

Hope you enjoy it.

It Started in a No-Frills Wisconsin Gym.

Before the sold-out stadiums. Before the national commercials. Before "JJ Watt" became synonymous with relentless effort. There was a small, cold Wisconsin gym. No neon lights. No influencer mirrors. No shortcuts. Just iron plates clanging, chalk in the air, and a coach who believed fundamentals — executed violently well — could change a life.

Imagine stepping off the pitch after a decade of glory—two World Cup titles, an Olympic bronze, and the kind of midfield dominance that left opponents gasping. That's Julie Ertz in 2023, hanging up her cleats not because the fire dimmed, but because life called her to a new game: motherhood and family.

Imagine stepping into a cage to fight for a world championship—knowing your lungs could betray you at any moment. That was Bas Rutten's reality.

At seven years old, Bas nearly died from an asthma attack that left him unconscious and blue on the floor. Doctors said his lungs were a liability, that his athletic dreams were delusions. They were wrong.

Through sheer willpower and obsessive breathing training, the kid from the Netherlands became "El Guapo"—a three-time King of Pancrase, UFC Heavyweight Champion, and owner of arguably the most feared strikes in MMA history.

From the sweat-drenched fields where he forged legends like Drew Brees into unbreakable champions, Todd Durkin knows the fire that burns in a competitor's soul doesn't flicker out when the final whistle blows—it evolves.

Now, as the mastermind behind the groundbreaking "Get Your Mind Right" certification and a global force in peak performance, Durkin is flipping the script for former athletes like you: those who've traded cleats for boardrooms, reps for real-world reps, but still crave that razor-sharp mental edge to crush life's biggest plays.