There are low points, and then there is the highway between Miami and Tampa in 1995 with seven dollars in your pocket.
Dwayne Johnson had just been cut from the Calgary Stampeders practice squad. The NFL dream that carried him through the University of Miami was finished. Injuries had already slowed him. The Canadian Football League experiment lasted roughly two months. He couldn't afford a cab to the airport. A friend drove him. His father, Rocky Johnson, picked him up. On the long drive home to the family apartment in Tampa, Johnson opened his wallet. A five. A one. Some change. He rounded it up to seven bucks.
He has told the story many times because the story still works on him.
"In 1995 I had $7 bucks in my pocket and knew two things: I'm broke as hell and one day I won't be."
— Dwayne Johnson
That line is not marketing. It is the origin point of everything that followed. The production company is called Seven Bucks for a reason. The framed seven dollars still sits where he can see it. The reminder is deliberate.
"I like to use the hard times in the past to motivate me today."
— Dwayne Johnson






