IDNTY STORIES

How Brad Arnett Forged JJ Watt's Legendary Physique

Ever wanted to train like JJ Watt? Here's the story of how Brad Arnett built one of the most dominant athletes in NFL history.

From World Cup Champion to Fitness Icon: How Julie Ertz Redefined Her Athletic Identity

@juliertz

From World Cup Champion to Fitness Icon: How Julie Ertz Redefined Her Athletic Identity

The two-time World Cup winner shares how she's staying strong after retiring from professional soccer.

Breathe Like a Champion: Bas Rutten's Revolutionary Approach to Training and Recovery

@basruttenmma

Breathe Like a Champion: Bas Rutten's Revolutionary Approach to Training and Recovery

UFC legend Bas Rutten shares his secrets to peak performance through breathing and mental toughness.

Get Your Mind Right: Todd Durkin Shares the Secrets to Peak Performance

The secrets to peak performance from one of the world's top mindset coaches.

Chasing Greatness with Todd Durkin and Drew Brees

A 20-year partnership built on obsession, resilience, and the relentless pursuit of excellence — from shoulder rehab to Hall of Fame immortality.

Vonn's Unbreakable Spirit: Lessons from an Olympic Legend's Return

@lindseyvonn

Vonn's Unbreakable Spirit: Lessons from an Olympic Legend's Return

How Lindsey Vonn's legendary return and resilient response to setbacks proves that daring greatly is the only way to live.

The Man Who Sparked a Revolution: How Mike Boyle Created the NFL Combine Training Industry

@mbsc_online

The Man Who Sparked a Revolution: How Mike Boyle Created the NFL Combine Training Industry

In the winter of 1995, Mike Boyle flipped the NFL Draft world upside down — and built the combine training industry from scratch.

Brittany Wiebe's Blueprint for Staying Strong After Your Athletic Career Ends

@coach.bwiebes

Brittany Wiebe's Blueprint for Staying Strong After Your Athletic Career Ends

Five proven strategies from a world-class S&C coach to maintain physical and mental strength post-career.

From the Weight Room to Mile High Glory: Dan Dalrymple on Building the Broncos' Unbreakable Identity

@bonix10

From the Weight Room to Mile High Glory: Dan Dalrymple on Building the Broncos' Unbreakable Identity

How the Denver Broncos' veteran strength coach helped forge a championship-caliber roster in their epic 2025 AFC Championship run.

@serenawilliams

Still Unstoppable: Serena Williams on Owning Her Fitness, Motherhood & Mogul Life After Tennis

Twenty-three Grand Slam titles. Olympic gold. A career that changed tennis forever. Now Serena is redefining what it means to be an athlete for life.

The Power of Choosing Discomfort: Bas Rutten's Blueprint for Life After Sports

@BasRuttenMMA

The Power of Choosing Discomfort: Bas Rutten's Blueprint for Life After Sports

From coaching The Rock in The Smashing Machine to confronting bullies as a kid — UFC legend Bas Rutten on why comfort never made anyone better.

Your Fire Didn't Go Out. You Just Need Better Recovery.

Your Fire Didn't Go Out. You Just Need Better Recovery.

After 30+ years coaching elite athletes, Todd Durkin reveals why most former athletes don't have a motivation problem—they have a recovery problem.

@davidbeckham

Bend It Forever: David Beckham on Staying Elite, Building Empires & Owning Your Athletic Identity After the Final Whistle

At 50, David Beckham is leaner, stronger, and building empires. His full training, nutrition & business blueprint for life after the final whistle.

Cutting Through the Noise: Erica Mulholland on the Real Truth About Strength, Speed & Staying Injury-Free for Post-Competitive Female Athletes

@fitsoccerqueen

Cutting Through the Noise: Erica Mulholland on the Real Truth About Strength, Speed & Staying Injury-Free for Post-Competitive Female Athletes

3x All-American and Hall of Famer Erica Mulholland calls out the fear-mongering and shares the real blueprint for post-competitive female athletes to stay strong.

@proactivesp

Where The Legends Train: Ryan Capretta's Proactive Sports Performance — The Blueprint for Lifelong Athleticism for Athletes Like Aaron Rodgers and Kevin Durant

Inside Proactive Sports Performance, where Ryan Capretta has trained Aaron Rodgers, Kevin Durant, and a generation of pros for nearly two decades.

The Pause That Changes Everything: Todd Durkin on Why Mid-Year Reflection Is Your Secret Weapon

Todd Durkin reveals the deliberate, athlete-minded reflection process that turns the first half of your year into rocket fuel for the rest of it.

@TimGrover

The Breakfast Club: Michael Jordan & Tim Grover's Relentless Mindset That Built an Empire

Inside the legendary 5 a.m. Breakfast Club workouts that built a dynasty—and the relentless mindset every former athlete can steal from Tim Grover and MJ.

Full Send: Brittany Wiebe on Committing 100% to Growth, Grit & the Next Level After the Final Whistle

@coach.bwiebes

Full Send: Brittany Wiebe on Committing 100% to Growth, Grit & the Next Level After the Final Whistle

Oregon's Brittany Wiebe shares the 'Full Send' mentality that took her from Manitoba to Dubai to the Pac-12 — and how former athletes can use it to fuel life after the final whistle.

Family Fire: How Brad Arnett Forged the Watt Brothers into NFL Legends

@jjwatt

Family Fire: How Brad Arnett Forged the Watt Brothers into NFL Legends

Inside NX Level with Brad Arnett — the savage competition, shared sweat, and unbreakable recovery culture that turned JJ, TJ, and Derek Watt into one of the NFL's greatest brother trios.

Train Smart or Don't Train at All: How Mike Boyle Redefined Strength, Performance, and Longevity

@mbsc_online

Train Smart or Don't Train at All: How Mike Boyle Redefined Strength, Performance, and Longevity

Mike Boyle changed how the strength and conditioning world thinks — proving that smart, durable training beats ego lifting every time, especially for athletes who refuse to slow down.

Alex Morgan's Still Scoring: Grace, Grit & Training Like a Pro as a Mom of Two and Business Mogul

@alexmorgan13

IDNTY #6

Alex Morgan's Still Scoring: Grace, Grit & Training Like a Pro as a Mom of Two and Business Mogul

Two-time World Cup champion Alex Morgan on motherhood, training without the bounce-back pressure, and building an empire after retirement.

Breaking Through Barriers: The Urlacher Way — Lake Tahoe & the Chip Smith Blueprint

@54urlacher

IDNTY #6

Breaking Through Barriers: The Urlacher Way — Lake Tahoe & the Chip Smith Blueprint

How Brian Urlacher and legendary trainer Chip Smith used a month at 6,000 feet to forge fourth-quarter dominance and a Hall of Fame career.

@patrickmahomes

IDNTY #6

Eat Like a Super Bowl Champion for Life

Kansas City Chiefs Dietitian Leslie Bonci on Why Former Athletes Must Rethink Their Plates After the Final Whistle

Broken or Blessed: Todd Durkin on the Back Surgery That Almost Ended Him — And the Mindset That Saved Him

Todd Durkin shares the story of the diagnosis that brought him to his knees — and the mindset, faith, and daily habits that saved him.

The Hardest Worker In The Room: The Rock's Iron Paradise System

@theprojectrock

The Hardest Worker In The Room: The Rock's Iron Paradise System

Dwayne Johnson's workouts, nutrition plans, and the blueprint that built a global icon — plus Dave Rienzi's real leg day.

Diana Taurasi's Blueprint for Longevity, Consistency, and a Life That Never Quits

@nikebasketball

Diana Taurasi's Blueprint for Longevity, Consistency, and a Life That Never Quits

Twenty seasons, six golds, and a daily system built on treatment, hard reps, and plant-based fuel.

Billion-Dollar Coach: Brad Arnett's NX Level is the Summer Home of NFL Superstars

@jjwatt

Billion-Dollar Coach: Brad Arnett's NX Level is the Summer Home of NFL Superstars

Why All-Pros with over a billion in contracts spend every summer on the turf in Waukesha, Wisconsin.

Hyrox Is the Fastest-Growing Fitness Race on Earth — Should IDNTY Athletes Jump In?

@hyroxworld

Hyrox Is the Fastest-Growing Fitness Race on Earth — Should IDNTY Athletes Jump In?

Eight runs, eight stations, one time. The definitive IDNTY guide to Hyrox — plus two free programs.

Creatine May Be The Most Proven Performance Tool You're Still Underusing

@livemomentous

Creatine May Be The Most Proven Performance Tool You're Still Underusing

What it does, how to dose it, the myths that won't die, and why testing and quality are non-negotiable.

Tom Brady’s Always Ready Mindset That Refused to Age. Call It The LFG Method

@tombrady + @nobull

Tom Brady’s Always Ready Mindset That Refused to Age. Call It The LFG Method

The pliability, recovery, nutrition, and relentless readiness system behind 23 seasons and seven championships.

@allysonfelix

The Fastest Lesson in Longevity: Allyson Felix Still Has Another Lap

Olympic greatness, motherhood, recovery, and the curiosity driving Allyson Felix toward one more home Games.

The Program Is the Injury. The Program Is Also the Way Back.

@danmode_ruderock

The Program Is the Injury. The Program Is Also the Way Back.

Danny Foley on rising injury rates, restoration training, and the three-pillar method that gets former athletes back in the game.

The Real Knockout Is Staying In The Game: The Night Bas Rutten Almost Knocked Out Brian Urlacher

@basruttenmma

The Real Knockout Is Staying In The Game: The Night Bas Rutten Almost Knocked Out Brian Urlacher

What an almost-fight between two Hall of Famers teaches former athletes about emotional control, restraint, and staying in the game.

@derekjeter

IDNTY #9

The Same Game: The Captain Derek Jeter Never Changed the Standard

The preparation, training, leadership, and second act behind a standard that never changed.

@rondarousey

IDNTY #9

17 Seconds of Glory: The Real Ronda Rousey Story for Athletes

A comeback built in secret and an ending written on her terms.

The Work Nobody Sees Builds Your Greatest Life