You remember the feeling — the daily grind that defined you gives way to jobs, families, adult responsibilities, and the quiet question every former athlete eventually faces: How do I keep that fire burning when the scoreboard is gone?
Brittany Wiebe has the answer — and it's one word: Full Send.
The Canadian-born strength and conditioning coach, former D1 basketball and hockey player, has built a career by saying "yes" to every opportunity that scared her — interning at Clemson, grad assisting at Mizzou, coordinating strength in the Dominican Republic for the Houston Astros, leading in Dubai with multilingual pro football players, and now heading women's basketball, acrobatics & tumbling, and beach volleyball at the University of Oregon.
In her recent NSCA Coaching Podcast episode (Season 9, Episode 15), Brittany unpacks the "Full Send" mentality that has carried her across continents, sports, and cultures — and it's the exact mindset every former high school and college athlete needs to hear right now.
"Growth happens when you go all in, or as Brittany Wiebe says, 'full send.'"
She lives it.
From Manitoba to the World: The Full Send Journey
Brittany grew up in Brandon, Manitoba, playing ice hockey and basketball, earning a full-ride scholarship to North Dakota State University. It was there she discovered strength and conditioning — mentored by Jason Miller — and never looked back.
"I said, full send, let's go," she recalls when accepting her Dubai role — a leap that meant moving to the other side of the world, not speaking the language, not knowing anyone, and leading in a male-dominated environment.
She has faced tarantulas in the weight room, monthly floods, daily power cuts, no AC, 2 a.m. practices during Ramadan, and athletes new to lifting in resource-limited settings. Yet she adapted, learned basic Spanish, built trust across cultures, and kept the fundamentals front and center.
"Get comfortable getting uncomfortable, get outside of your bubble and the same people that you see every day… that's where true growth happens. You just focus on the fundamentals. Movement is movement, [as a coach] you understand the key principles, and you can adapt your programs to almost any sport."
For former athletes now navigating corporate ladders, family life, or post-career pivots, Brittany's story is a reminder: the same competitive edge that made you a starter can propel you into new arenas — if you commit fully.
The Full Send Mentality: What It Really Means
Brittany doesn't use "Full Send" as a buzzword. It's her operating system.
Say yes to the scary opportunities
"Say yes to opportunities, even ones that don't necessarily look perfect on paper… what do I want out of it? And what value can I bring to that organization?"
Embrace discomfort as growth
"You're going to be out of your element at first. And that's where I really believe that true growth happens."
Bring high energy and intent every day
"The environment that you foster is ultimately going to determine the intent that you get out of your athletes… I coach my ass off every single day. And my players know that. They know I'm going to bring it. And I expect the exact same from them."
Build relationships first
"It always comes down to building trust, building relationships, and connecting with them on a personal level."
Adapt without losing fundamentals
She sticks to the "big seven movements" (push, pull, squat, hinge, single leg, core, jump/landing) and progressive overload — but tailors everything to the athlete, the sport, the culture, and the resources available.
Her current role at Oregon demands that adaptability daily — coaching women's basketball (high-intensity, explosive), acrobatics & tumbling (precision and power), and beach volleyball (endurance and agility). She uses force plates for readiness metrics ("twitch or readiness metric" — flight time divided by contraction time), combines objective data with subjective feel, and keeps the weight room culture electric from the moment athletes walk in.
Full Send After the Final Whistle: Advice for Former Athletes
Brittany's message resonates deeply for anyone who once lived for competition but now balances real life:
Keep saying "Full Send" to new chapters
Don't wait for the perfect opportunity. Take the job, the side hustle, the move, the new training program — even if it looks scary. Growth happens outside the comfort zone.
Bring intent to every session
Former athletes often drift when structure disappears. Start your workouts with high energy — greet yourself (or your training partner) with excitement. "I'm so stoked that you showed up today, and you want to get better, and let's get after it."
Focus on fundamentals forever
Life after sports is full of distractions. Return to basics: the big movement patterns, progressive overload, recovery, and consistency. Adapt them to your current life — garage gym, 30-minute sessions, family walks.
Build trust in yourself and others
Just as Brittany built rapport across cultures, rebuild confidence in your body and abilities. Surround yourself with people who bring out your best — accountability partners, coaches, or online communities.
Get comfortable being uncomfortable
Whether it's adding weight, trying a new sport, starting a business, or facing a life change — embrace the discomfort. "I never want to feel stagnant. I always want to seek new information and opportunities."
Model the intensity you want
Show up fully — in the gym, at work, for your family. Your energy sets the tone. Former athletes have that built-in drive — use it to inspire yourself and others.
The Full Send Legacy
Brittany Wiebe isn't just coaching elite athletes at Oregon. She's living proof that the competitive fire from high school and college can fuel a lifetime of growth, impact, and purpose.
She went "Full Send" from Manitoba to the Dominican Republic, Dubai, and now the Pac-12. She's lifted through floods, language barriers, and cultural shocks — always adapting, always learning, always bringing energy.
For every former high school star grinding a 9-to-5, every college All-American raising kids while chasing dreams, every athlete who wonders if the best version of themselves is in the past — Brittany's message is simple and powerful:
Say yes. Go all in. Get uncomfortable. Bring intent. Build relationships. Focus on fundamentals.
That's Full Send.
